71% of CMOs lack the budget needed to execute marketing strategy in 2023
By Jessica Deyo Does this sound like you? Seventy-one percent of CMOs believe they lack the budget needed to properly executive their marketing strategy, according to Gartner’s 2023 CMO Spend and Strategy Survey shared with Marketing Dive. Marketing budgets comprise 9.1% of total company revenue this year, falling slightly from 9.5% in 2022. Paid […]
