The Secret Sauce To Killer B2B Content
Written by Caroline Peterson Business-to-business (B2B) marketing content is different from business-to-consumer (B2C) content. Businesses and individual consumers have very different decision-making processes. B2B content is typically focused on a small market niche, with a much longer buying cycle than B2C. Relationships with the seller matter much more in B2B because the consequences of making the […]