Article by James Kent From hospitality to education and businesses large and small, the potential for generative AI solutions is getting a lot of attention thanks to the recent success of ChatGPT. One industry prime for AI augmentation is construction. In architecture, engineering, and construction (AEC), AI technology is making it easier to understand project limitations and create solutions in […]
Contributor Alexandra Rynne The one question any B2B marketer should be able to answer at any time is: “How is the campaign doing?” And with the ever-increasing wealth of analytics data available to us, we can keep track of a few key performance indicators (KPIs) that will tell that story in real-time. The beauty of […]
By Ioana Andrei If you’re preparing a marketing and sales strategy, you’re likely looking at different ways to engage with potential customers—and that’s where demand and lead generation comes in. Demand generation and lead generation are key to attracting new customers and monetizing your sales funnel, but they’re used at different stages of the process. […]
Contributing Writer, Geoff Griffiths As individuals and as marketers, we’re navigating yet another period of global uncertainty. It can mean fewer resources, tighter budgets, more competition for fewer customers, and being asked to make marketing spend work even harder. So far, so similar to the pandemic years. There is but one distinct difference; this time […]
Contributing editor – Gavin Jordan | Publishing Manager, The Drum’s Open Mic In 1999, Jeff Cannon wrote, “In content marketing, content is created to provide consumers with the information they seek.” Almost a quarter of a century on, it’s amazing how many content marketers still fall at this first hurdle. They provide information – yes – […]
Written by Guest Author, Irina Linnik Is no one engaging with your posts on social media? Are your ads returning zero results? The problem could be that your content is simply not engaging enough. If you’re stuck on how to fix this problem, you’re in luck, this article will help you. Below I’ve put together […]
Located in the quaint town of Granby, Colorado, Miner Homes at Grand Elk is a modern mountain community catering to your love of style and convenience. Miner Homes will be host to the epitome of mountain adventures that can be enjoyed year-round including skiing, golfing, biking, fishing, boating, and hiking. Experience all that the […]
A few years ago, the marketing world moved away from its traditional model to a digital one, leading to a more advanced AI marketing strategy. What does this mean for 2022? Marketing needs to embrace a more customer-centric approach and transform the marketing model. It’s already automating manual and repetitive tasks. Soon it will augment human […]
The team at AMS is proud to unveil our most recent website project, the CMON website for the Golisano Children’s Museum of Naples. This new website captures the fun and learning opportunities that children enjoy at this museum filled with exciting events and wonderment to explore. Our team not only instilled a playful theme, but […]
Written by Caroline Peterson Business-to-business (B2B) marketing content is different from business-to-consumer (B2C) content. Businesses and individual consumers have very different decision-making processes. B2B content is typically focused on a small market niche, with a much longer buying cycle than B2C. Relationships with the seller matter much more in B2B because the consequences of making the […]
