Written by Pamela Bump, Hubspot

Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts.

Your business blog presents an opportunity to connect with your audience by providing helpful and enjoyable content that keeps people coming back. Brands that prioritize blogging see 13 times more ROI than brands that don’t, so read on for facts and stats to keep you in the know and inspire your future content marketing endeavors — feeling inspired to start your blog? Great!

Let’s get into the facts.

• There are over 600 million active blogs across the internet. (Growth Badger, 2022)
• More than 50% of bloggers are between 21 to 35 years old. (Truelist, 2022)
• Blog posts remain the most popular content format, with 9 out of 10 marketers using blogging to achieve content goals. (SEMrush, 2023)
• There are an estimated 32 million bloggers in the U.S. as of 2022. (Statista)
• Over 2 million blog posts are published daily. (Hosting Tribunal)
• The niches that have the highest percentage of blogs with over 50,000 monthly sessions are food (42.8%), lifestyle (13.3%), and travel (10%). (RankIQ).

The Benefits of Business Blogging:

• 80% of internet users interact with both social media sites and blogs. (DemandMetric)
• 59% of marketers find blogging valuable. (DemandMetric)
• Websites with active blogs have 434% more indexed pages and 97% more inbound links than those without. (BKA Content)
• Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. (DemandMetric)

• After video and eBooks, blogging is the third most common content marketing strategy. (HubSpot)
• 80% of bloggers report that blogging drives strong marketing results. (Orbit Media)
• 90% of businesses use content marketing tactics, such as blogging. (DemandMetric)
• Companies that blog get 55% more website visitors than businesses that don’t. (HubSpot)

Other facts about blogging:

• Bloggers, on average, include 2-3 images per post. (Orbit Media)
• Image Source 88% of bloggers who gate content report some/strong results from blogging (35% of them report strong results). (OrbitMedia)
• Bloggers who use 7+ images per post are 2.3x more likely to report strong results. (OrbitMedia)
• 70% of people would rather learn about a company through articles than advertisements. (DemandMetric)
• The average blog post is 1,376 words.
• Many business bloggers argue that listicles (list articles) are the most popular blog post format. (HubSpot)
• B2B blogs are typically 12% longer than non-B2B blog posts.
• Image posts with video experienced a 4x increase in engagement metrics. 88% of marketers use visuals in over 50% of their blog articles.
• Bloggers who publish 2-6 times weekly are 50% more likely to report strong results. (Orbit Media)
• Blogging Challenges 52% of bloggers say engaging with readers through their content is getting harder. (Orbit Media) Although content creators say that producing original visuals provides results, 35% say they struggle with creating this content consistently.

The chart below highlights content creators’ biggest struggles when it comes to implementing visual content in articles:

• 43% of people admit to skimming blog posts. (HubSpot)
• B2B bloggers spend, on average, 26% more time on each post than B2C bloggers. (Orbit Media)
• The average human attention span has decreased from 12 seconds to 8.25 seconds in the last two decades. (Golden Steps ABA)

Now that you’ve seen the benefits of running a business blog, you might be eager to get one started on your site or improve upon your current blog. Regardless of where you are in blog development, brainstorm ideas for engaging posts that keep your buyer persona in mind, optimize your web content for SEO, and follow other best practices that have led businesses to gain ROI from their online content. Want more success tips on how to be a better blogger? Check out this post with tips from HubSpot’s blog team. https://blog.hubspot.com/marketing/business-blogging-in-2015?utm_campaign=Marketing%20Blog%20-%20Daily%20Emails&utm_medium=email&utm_content=287458327&utm_source=hs_email