Contributing editor – Gavin Jordan | Publishing Manager, The Drum’s Open Mic In 1999, Jeff Cannon wrote, “In content marketing, content is created to provide consumers with the information they seek.” Almost a quarter of a century on, it’s amazing how many content marketers still fall at this first hurdle. They provide information – yes – […]
Written by Guest Author, Irina Linnik Is no one engaging with your posts on social media? Are your ads returning zero results? The problem could be that your content is simply not engaging enough. If you’re stuck on how to fix this problem, you’re in luck, this article will help you. Below I’ve put together […]
Stella Morrison, Business.com Contributing Writer. As a business owner, you need to know how to differentiate yourself from your competitors. Business differentiation is what gives your brand the upper hand; it’s how you distinguish yourself from your rivals in a way that piques interest and keeps customers happy. It’s essential to know how to differentiate […]
A few years ago, the marketing world moved away from its traditional model to a digital one, leading to a more advanced AI marketing strategy. What does this mean for 2022? Marketing needs to embrace a more customer-centric approach and transform the marketing model. It’s already automating manual and repetitive tasks. Soon it will augment human […]
The team at AMS is proud to unveil our most recent website project, the CMON website for the Golisano Children’s Museum of Naples. This new website captures the fun and learning opportunities that children enjoy at this museum filled with exciting events and wonderment to explore. Our team not only instilled a playful theme, but […]
Located in Colorado Springs, AMS was asked to brand a new commercial project located at the SE corner of E. Woodmen Rd & Marksheffel Rd. Our team was tasked to name and brand the commercial space. We leveraged the fact that it was located next to the popular Banning Lewis Ranch, which is located adjacent […]
Written by Caroline Peterson Business-to-business (B2B) marketing content is different from business-to-consumer (B2C) content. Businesses and individual consumers have very different decision-making processes. B2B content is typically focused on a small market niche, with a much longer buying cycle than B2C. Relationships with the seller matter much more in B2B because the consequences of making the […]
We live in a marketing world accustomed to obsessing over leads. But, nowadays are they actually worth your time and resources? Check out this ebook for answers to overcome this ongoing obsession. And stop stressing! http://ow.ly/PkVu50FHdhS
The non-profit, Construction Resource Group was looking for an app that gave their real estate and builder clients access to their activities at their fingertips. Our team jumped on this project to provide an easy application where clients can find information about their updates and events. They could also access contact information for members and […]
Who do you trust to help your business? Maybe a lawyer, accountant, or possibility a banker? What about a marketing company that protects your brand identity and assets? Your brand identity is more than just a logo or website. It’s the emotional attributes of who you are and the values of your company. Developing the right marketing message […]
