Editor- Levitate Media Artificial intelligence, or AI, is more than just a buzzword. AI now forms the backbone of effective marketing in today’s competitive landscape. In fact, around 80% of industry experts incorporate some form of AI into their digital marketing. Utilizing AI tools for business processes is no longer a futuristic concept but an essential strategy for achieving productivity […]
By Jessica Deyo Does this sound like you? Seventy-one percent of CMOs believe they lack the budget needed to properly executive their marketing strategy, according to Gartner’s 2023 CMO Spend and Strategy Survey shared with Marketing Dive. Marketing budgets comprise 9.1% of total company revenue this year, falling slightly from 9.5% in 2022. Paid […]
Article by James Kent From hospitality to education and businesses large and small, the potential for generative AI solutions is getting a lot of attention thanks to the recent success of ChatGPT. One industry prime for AI augmentation is construction. In architecture, engineering, and construction (AEC), AI technology is making it easier to understand project limitations and create solutions in […]
By Ioana Andrei If you’re preparing a marketing and sales strategy, you’re likely looking at different ways to engage with potential customers—and that’s where demand and lead generation comes in. Demand generation and lead generation are key to attracting new customers and monetizing your sales funnel, but they’re used at different stages of the process. […]
Contributing Writer, Geoff Griffiths As individuals and as marketers, we’re navigating yet another period of global uncertainty. It can mean fewer resources, tighter budgets, more competition for fewer customers, and being asked to make marketing spend work even harder. So far, so similar to the pandemic years. There is but one distinct difference; this time […]
Contributing editor – Gavin Jordan | Publishing Manager, The Drum’s Open Mic In 1999, Jeff Cannon wrote, “In content marketing, content is created to provide consumers with the information they seek.” Almost a quarter of a century on, it’s amazing how many content marketers still fall at this first hurdle. They provide information – yes – […]
Written by Guest Author, Irina Linnik Is no one engaging with your posts on social media? Are your ads returning zero results? The problem could be that your content is simply not engaging enough. If you’re stuck on how to fix this problem, you’re in luck, this article will help you. Below I’ve put together […]
Stella Morrison, Business.com Contributing Writer. As a business owner, you need to know how to differentiate yourself from your competitors. Business differentiation is what gives your brand the upper hand; it’s how you distinguish yourself from your rivals in a way that piques interest and keeps customers happy. It’s essential to know how to differentiate […]
A few years ago, the marketing world moved away from its traditional model to a digital one, leading to a more advanced AI marketing strategy. What does this mean for 2022? Marketing needs to embrace a more customer-centric approach and transform the marketing model. It’s already automating manual and repetitive tasks. Soon it will augment human […]
The team at AMS is proud to unveil our most recent website project, the CMON website for the Golisano Children’s Museum of Naples. This new website captures the fun and learning opportunities that children enjoy at this museum filled with exciting events and wonderment to explore. Our team not only instilled a playful theme, but […]
