AI

Homebuyers as Influencers: A New Blueprint for Builders

by Melissa Walcott – Attention home builders! It’s time to reimagine your marketing strategy. Your most potent sales force isn’t a seasoned Realtor or a flashy ad campaign. It’s your customers! Consumers trust their peers more than ever in an era dominated by social media and word-of-mouth. This presents a golden opportunity for home builders: transform […]

Top AI Tools for Business Success: Maximize Your Marketing Efforts

Editor- Levitate Media Artificial intelligence, or AI, is more than just a buzzword. AI now forms the backbone of effective marketing in today’s competitive landscape. In fact, around 80% of industry experts incorporate some form of AI into their digital marketing. Utilizing AI tools for business processes is no longer a futuristic concept but an essential strategy for achieving productivity […]

71% of CMOs lack the budget needed to execute marketing strategy in 2023

By Jessica Deyo   Does this sound like you? Seventy-one percent of CMOs believe they lack the budget needed to properly executive their marketing strategy, according to Gartner’s 2023 CMO Spend and Strategy Survey shared with Marketing Dive. Marketing budgets comprise 9.1% of total company revenue this year, falling slightly from 9.5% in 2022. Paid […]

Neuroscience and Marketing: How to Hack the Buyer’s Brain

This article was co-created by Kenda Macdonald and Michael Stelzner. Click here to watch the video https://youtu.be/5mP4gfBd8D0   Why Marketers Need Neuroscience Each of your followers, subscribers, and customers has a brilliant human brain. While each person has their own history, experience, circumstances, and personality, all of those brains work in pretty much the same […]

Generative AI Could Reshape Construction – Is It Time to Get AI a Hard Hat?

Article by James Kent   From hospitality to education and businesses large and small, the potential for generative AI solutions is getting a lot of attention thanks to the recent success of ChatGPT. One industry prime for AI augmentation is construction. In architecture, engineering, and construction (AEC), AI technology is making it easier to understand project limitations and create solutions in […]

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