By Jessica Deyo Does this sound like you? Seventy-one percent of CMOs believe they lack the budget needed to properly executive their marketing strategy, according to Gartner’s 2023 CMO Spend and Strategy Survey shared with Marketing Dive. Marketing budgets comprise 9.1% of total company revenue this year, falling slightly from 9.5% in 2022. Paid […]
Contributor Alexandra Rynne The one question any B2B marketer should be able to answer at any time is: “How is the campaign doing?” And with the ever-increasing wealth of analytics data available to us, we can keep track of a few key performance indicators (KPIs) that will tell that story in real-time. The beauty of […]
Who do you trust to help your business? Maybe a lawyer, accountant, or possibility a banker? What about a marketing company that protects your brand identity and assets? Your brand identity is more than just a logo or website. It’s the emotional attributes of who you are and the values of your company. Developing the right marketing message […]
Contributing content from Elizabeth Shea, EVP, Public Relations at REQ Generating the right leads in today’s challenging economic climate requires a mix of marketing strategies. It’s not always enough to rely on traditional lead-generation tools, such as Google Adwords. You can use public relations, along with a dash of digital communications, to fill your sales […]
