Whether you’re a homebuilder or a business in the industry, creating an effective marketing budget is crucial for the success of your brand and projects. It allows you to allocate resources strategically and engage with your target audience in a meaningful way. However, developing the perfect marketing budget can be a challenge. In this blueprint, […]
In order to display the extensive range of community designs, our client, Consilium Design had created throughout their many years in operation, this esteemed company specializing in land planning and landscape architecture desired a rejuvenated appearance for their website. To accomplish this, we implemented various strategies to improve their online presence to lure their target […]
Editor- Levitate Media Artificial intelligence, or AI, is more than just a buzzword. AI now forms the backbone of effective marketing in today’s competitive landscape. In fact, around 80% of industry experts incorporate some form of AI into their digital marketing. Utilizing AI tools for business processes is no longer a futuristic concept but an essential strategy for achieving productivity […]
By Jessica Deyo Does this sound like you? Seventy-one percent of CMOs believe they lack the budget needed to properly executive their marketing strategy, according to Gartner’s 2023 CMO Spend and Strategy Survey shared with Marketing Dive. Marketing budgets comprise 9.1% of total company revenue this year, falling slightly from 9.5% in 2022. Paid […]
This article was co-created by Kenda Macdonald and Michael Stelzner. Click here to watch the video https://youtu.be/5mP4gfBd8D0 Why Marketers Need Neuroscience Each of your followers, subscribers, and customers has a brilliant human brain. While each person has their own history, experience, circumstances, and personality, all of those brains work in pretty much the same […]
Article by James Kent From hospitality to education and businesses large and small, the potential for generative AI solutions is getting a lot of attention thanks to the recent success of ChatGPT. One industry prime for AI augmentation is construction. In architecture, engineering, and construction (AEC), AI technology is making it easier to understand project limitations and create solutions in […]
Contributor Alexandra Rynne The one question any B2B marketer should be able to answer at any time is: “How is the campaign doing?” And with the ever-increasing wealth of analytics data available to us, we can keep track of a few key performance indicators (KPIs) that will tell that story in real-time. The beauty of […]
By Ioana Andrei If you’re preparing a marketing and sales strategy, you’re likely looking at different ways to engage with potential customers—and that’s where demand and lead generation comes in. Demand generation and lead generation are key to attracting new customers and monetizing your sales funnel, but they’re used at different stages of the process. […]
Contributing Writer, Geoff Griffiths As individuals and as marketers, we’re navigating yet another period of global uncertainty. It can mean fewer resources, tighter budgets, more competition for fewer customers, and being asked to make marketing spend work even harder. So far, so similar to the pandemic years. There is but one distinct difference; this time […]
Contributing editor – Gavin Jordan | Publishing Manager, The Drum’s Open Mic In 1999, Jeff Cannon wrote, “In content marketing, content is created to provide consumers with the information they seek.” Almost a quarter of a century on, it’s amazing how many content marketers still fall at this first hurdle. They provide information – yes – […]
