Buzz

Neuroscience and Marketing: How to Hack the Buyer’s Brain

This article was co-created by Kenda Macdonald and Michael Stelzner. Click here to watch the video https://youtu.be/5mP4gfBd8D0   Why Marketers Need Neuroscience Each of your followers, subscribers, and customers has a brilliant human brain. While each person has their own history, experience, circumstances, and personality, all of those brains work in pretty much the same […]

Generative AI Could Reshape Construction – Is It Time to Get AI a Hard Hat?

Article by James Kent   From hospitality to education and businesses large and small, the potential for generative AI solutions is getting a lot of attention thanks to the recent success of ChatGPT. One industry prime for AI augmentation is construction. In architecture, engineering, and construction (AEC), AI technology is making it easier to understand project limitations and create solutions in […]

The 10 Most Common B2B Marketing KPIs and How to Use Them

Contributor Alexandra Rynne The one question any B2B marketer should be able to answer at any time is: “How is the campaign doing?” And with the ever-increasing wealth of analytics data available to us, we can keep track of a few key performance indicators (KPIs) that will tell that story in real-time. The beauty of […]

Demand gen vs lead gen: What’s the difference?

By Ioana Andrei If you’re preparing a marketing and sales strategy, you’re likely looking at different ways to engage with potential customers—and that’s where demand and lead generation comes in. Demand generation and lead generation are key to attracting new customers and monetizing your sales funnel, but they’re used at different stages of the process. […]

The organic marketer’s guide to thriving in uncertain times

Contributing Writer, Geoff Griffiths As individuals and as marketers, we’re navigating yet another period of global uncertainty. It can mean fewer resources, tighter budgets, more competition for fewer customers, and being asked to make marketing spend work even harder. So far, so similar to the pandemic years. There is but one distinct difference; this time […]

What will be the top 5 content marketing trends of 2023?

Contributing editor – Gavin Jordan | Publishing Manager, The Drum’s Open Mic In 1999, Jeff Cannon wrote, “In content marketing, content is created to provide consumers with the information they seek.” Almost a quarter of a century on, it’s amazing how many content marketers still fall at this first hurdle. They provide information – yes – […]

Content Not Engaging Enough? Here’s How to Fix it Fast!

Written by Guest Author, Irina Linnik   Is no one engaging with your posts on social media? Are your ads returning zero results? The problem could be that your content is simply not engaging enough. If you’re stuck on how to fix this problem, you’re in luck, this article will help you. Below I’ve put together […]

7 Surefire Strategies to Help You Stand Out from the Competition

Stella Morrison, Business.com Contributing Writer. As a business owner, you need to know how to differentiate yourself from your competitors. Business differentiation is what gives your brand the upper hand; it’s how you distinguish yourself from your rivals in a way that piques interest and keeps customers happy. It’s essential to know how to differentiate […]

Introducing Miner Homes at Grand Elk, the latest mountain marketing project from AMS

  Located in the quaint town of Granby, Colorado, Miner Homes at Grand Elk is a modern mountain community catering to your love of style and convenience.  Miner Homes will be host to the epitome of mountain adventures that can be enjoyed year-round including skiing, golfing, biking, fishing, boating, and hiking. Experience all that the […]

Franchise Marketing, the latest offering from AMS

Did you know that AMS builds websites for franchises across the country? See our latest website collaboration with the BuildStrong Academy franchises, at buildstrongacademy.org. We’ve recently built websites in Colorado, New Orleans, and Orlando, with more to come. Want to learn how we can help grow your franchise? Contact us at Info@amsdenver.com.

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