A few years ago, the marketing world moved away from its traditional model to a digital one, leading to a more advanced AI marketing strategy.
What does this mean for 2022? Marketing needs to embrace a more customer-centric approach and transform the marketing model. It’s already automating manual and repetitive tasks. Soon it will augment human decisions. As consumers’ expectations become more demanding, AI will have to evolve in order to keep up with them.
AI Is a powerful marketing tool, that is for sure. What does it entail? In short, AI helps companies to address one of the most critical challenges of business today – consumer acquisition.
From the planning stage all the way to the conversion and customer loyalty phases, AI plays a critical role in the success of any marketing campaign. As a result, organizations that fully leverage AI will gain an advantage over their competitors.
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