In today’s fast pace world, change is not only inevitable but occurs at a faster pace than ever before. This especially holds true and applies to your CRM (Customer Relationship Management) system. Metrics are critical to your business growth and success. Without a CRM, data becomes inaccurate or outdated each year with some estimates to being as high as 40%.
Not only does a CRM track and analyze your customer and prospects, it also gives you information about which projects are successful, your conversion rate or the best method to reach your customers.