Why retargeting should be key part of your marketing plan

Did you know that only 2% of web traffic converts on the first visit? Retargeting is a tool designed to help companies reach the 98% of users who aren’t converting right away. Retargeting, (a.k.a remarketing), is a form of online advertising that can keep your brand in front of visitors after they leave your website.

How does it work, you ask? Essentially, every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when visitors browse the internet, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site. It’s a great way to provide repeat exposure to potential customers. Retargeting also works with your social media campaigns. Want to learn more? Contact

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