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What is your company’s “Why”?

When establishing a brand, corporate culture, or just launching a new product for your company, this is one of the first questions your team should ask. In Simon Sinek’s video: How great leaders inspire action video, he explores how leaders can inspire cooperation, trust and change. Understanding your “Why” is a critical step that many companies overlook, as they move quickly into the “What” and “How” and completely miss the opportunity to engage with their customers at a greater level. Watch the video to seek your “Why”.

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