Geofencing is the practice of using global positioning (GPS) to define a geographic boundary. Then, once this “virtual barrier” is established, triggers are set up that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area. It’s a way to engage consumers based on location that can trigger immediate action.

For example, a builder’s sales complex could set-up a simple geo-fence in an area surrounding its physical location. This may include a coffee shop, grocery store, or even a competitor’s location. When individuals pass through, they receive a location-triggered alert or incentive from you that makes them more likely to stop your complex. Before you get started, check out this video or click here for more info.