Trends that should shape your 2017 marketing budget
While many companies have completed their 2017 marketing budgets, others are in the trenches trying to figure out what marketing efforts will make the biggest impact for their company. Trends for 2017 include more spending for location-based mobile alerts, programmatic ads, and of course more videos – and in many cases over 50% than what was spent in 2016! Social Media is still making a big impression and will grow to 24% of marketing budgets within five years, up from 10% today. What does your marketing budget look like? If you need help figuring it out, contact our team here.