Whether your rebranding is already underway or you’re still in the planning stages, you’ll need a solid strategy to address this challenge. Here are a few tips to ensure a successful rebranding of your company.
Keep your customers in the loop – It’s always important to have open dialog with your customers. Allow them to have input on the design and messaging. This can be done easily through social media, where customers can share what they like and don’t like.
Be authentic – While you will you need to be true to your core values, more emphasis needs to be put on the customer experience and how it will be enhanced as a result of the new design and messaging. Ask yourself, why is this your good for the customer?
Make sure the team is on board – It’s important that the internal team is championing the rebrand. Everyone has an opinion that may not get implemented in the process, and quickly get emotionally invested in the rebrand. That’s why it’s critical to get the entire team on board with the direction, so that a plan action can be established and agreed by all.
Want to see one of our latest rebranding projects? Visit www.mcstain.com.