Your business’ website is one of the most critical connections between you and your customers. It’s accessibility functions 24/7 and can reach thousands of potential customers at once. So, if your website isn’t found or it has been buried by search engines because of these 3 common mistakes, revenue is lost.

Building and maintaining a website that is optimized for performance and conversion is crucial. Strategy and analytics can help you find areas for new customer acquisition and also enable client retention. A good vs. great website will determine whether or not your company is a leader in your industry and able to reach and grow client relationships.

Here are 3 elements needed for success:

SSL Certificate Installation:

An SSL certificate installed on your website is critical, otherwise, your site will be flagged and buried by search engines. The reason this is standard is that SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server (where your website is hosted) and a browser (Chrome, Firefox, IE, etc, that the user is accessing your site from). This link ensures that all data passed between the web server and browsers remain private and secure. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers. It is necessary for keeping your site accessible, even if you do not perform online e-commerce transactions. Without it your site is at risk of being blocked and potentially even being taken down by your web host. Having an SSL ensures that the sensitive data of your website’s visitors will be transferred over a secure network. Without it, your site will be blocked by browsers to the users that are trying to find you.

Basic Search Engine Optimization (SEO)

All major search engines such as GoogleBing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Search engine optimization is the process of increasing the quality and quantity of website traffic, increasing visibility of a website or a web page to users of a web search engine. So why is this important? We live in a very responsive world and individuals are searching constantly for products, services and other items, and you want to be part of that search. Making sure your site is optimized with keywords and other relevant content, with blogs, social media and video is a must for any website.

Don’t Underestimate Paid Search

You may be asking yourself, what’s the difference between and do I really need both? The main difference between Search Engine Optimization (SEO) and Paid Search or Pay Per Click (PPC) is that traffic coming from SEO is more organic, while traffic generated from PPC is more targeted and has a greater cost associated with it. SEO and Paid Search are not only great strategies but they are also crucial to your website in today’s ever growing modern world. This infographic will show you the statistics to prove how crucial it really is.

For a free audit of your website ranking, how you compare to your competition and more information on how these elements can make a difference in getting your website found by your customers, contact info@amsdenver.com.