Challenge
Develop marketing initiatives that creates greater brand awareness for the company and education about their products.
Result
Redesigning the existing brand with enhanced colors was the first step to creating a look that appealed to the target market of homebuilders. In addition to this rebranding exercise, signs and other materials were developed to reflect the new brand. We also developed a new website with a series of videos that help explained the products and process, which in turn created more sales for the business.