Challenge
Develop construction marketing initiatives that created greater brand awareness for the company and their products.
Result
Redesigning the existing brand with enhanced colors was the first step to creating a logo that appealed to the target market of homebuilders. In addition to this rebranding exercise, signs and other materials were developed to reflect the new company brand. We also developed a new website with a series of videos that help explained the products and process, which in turn created more sales for the business.
