Challenge
Rebrand a well-known builder that has been in the new construction industry for over 50 years to create a more modern look.
Result
Taking the famous leaf from the McStain logo, we recreated it to a simpler look. Incorporating the blue with the green makes the logo pop that much more.
Next up was a complete revision of their marketing materials, We did this through videos, imagery, and conversational language…we made McStain all about YOU.
As a result, our team was awarded Best Logo and Brand continuity at the 2017 MAME Awards.
