Ah, fall is in the air with the beautiful foliage, endless football games, and the daunting, somewhat intimidating task of creating next year’s marketing budget for your company. Yes, you read that last one correctly, its budget season! But this doesn’t have to be an overwhelming chore, check out these tips to help you create […]

Has your content been recently published without your permission?  As frustrating as it is, how do you protect your intellectual property from being plagiarized on the internet? Maybe it was a legitimate mistake and simply sending an email to have it removed will resolve the issue. But what if it doesn’t? The Digital Millennium Copyright […]

We all have heard that video increases engagement on your website, social media and online marketing efforts, but how can you create a quick short video to spark interest without blowing your budget? Meet the latest technology that lets you customize video templates with your images, music and logo to send to your followers and […]

Why launch a new home product verses just adding it to your current offering, and what’s the difference? Adding a product is to simply slip it in with all of your existing collections and hope it will get noticed.  Launching a new home product is to create a campaign that will generate buzz surrounding the addition of […]

Whether your rebranding is already underway or you’re still in the planning stages, you’ll need a solid strategy to address this challenge. Here are a few tips to ensure a successful rebranding of your company. Keep your customers in the loop – It’s always important to have open dialog with your customers. Allow them to […]

Geofencing is the practice of using global positioning (GPS) to define a geographic boundary. Then, once this “virtual barrier” is established, triggers are set up that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area. It’s a way to engage consumers based on location that […]