Geofencing is the practice of using global positioning (GPS) to define a geographic boundary. Then, once this “virtual barrier” is established, triggers are set up that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area. It’s a way to engage consumers based on location that […]
In today’s fast pace world, change is not only inevitable but occurs at a faster pace than ever before. This especially holds true and applies to your CRM (Customer Relationship Management) system. Metrics are critical to your business growth and success. Without a CRM, data becomes inaccurate or outdated each year with some estimates to being as […]
Did you know that only 2% of web traffic converts on the first visit? Retargeting is a tool designed to help companies reach the 98% of users who aren’t converting right away. Retargeting, (a.k.a remarketing), is a form of online advertising that can keep your brand in front of visitors after they leave your website. […]
As this year comes to an end, we want to thank you for an amazing 2016. Some highlights; our President and founder, Barb Anderson, winning Associate Partner of the Year at the MAME awards, new clients in Reno, and many other projects. Stay tuned as we launch new projects and clients in the new year!
While many companies have completed their 2017 marketing budgets, others are in the trenches trying to figure out what marketing efforts will make the biggest impact for their company. Trends for 2017 include more spending for location-based mobile alerts, programmatic ads, and of course more videos – and in many cases over 50% than what […]
Located in Denver’s Golden Triangle, Acoma Row, the newest community marketing by Anderson Marketing Solutions, offers a blend of culture and convenience. For people who want access to everything city living has to offer without having to get into their car, there’s no better place to call home. Acoma Row townhomes, priced from the mid […]
Anderson Marketing Solutions (AMS) has been nominated as a finalist in this years’ MAME Awards. AMS has been recognized in two categories; the first is for Best Logo for Gaylord Station and the second is for Best YouTube Video/Commercial, featuring the McStain Neighborhood video “Creating Community”. In addition to these nominations, Barb Anderson, founder and president of AMS […]
With so many different social media sites out there, it can get exhausting keeping up with each of them. Many marketers feel that they can just create a post and copy it to all profiles. But not all social media platforms should be thought of in the same way. The best practices for Facebook, Twitter […]
Nestled in the Sierra Nevada Mountain foothills you’ll find Caughlin Ranch, a beautiful 2300-acre community located in Reno, Nevada. Pine Bluff, the newest neighborhood at Caughlin Ranch, is situated in the heart of this award-winning community and will feature 43 semi-custom homes. This branding project is one of many currently being created by AMS. To learn more, email info@amsdenver.com.
Throughout history, humans have used storytelling as a way to engage others on an emotional level. In many cases, videos have taken the place of the written word and have proven to be a very powerful medium, which is why many brands are creating short films and snippets to engage audiences on various social media platforms. Video […]
